1. Choosing a type of packaging
This may seem like a no-brainer but many companies spend thousands of dollars to determine which type of packaging to use. While many of us don’t have that type of capital (just yet) to put into packaging you can start small. Decide if you want to ship your items in bags or boxs. Then narrow it down a little further, do you want to use biodegradable bags, paper, or neither?
Take some time to think about your company and what it stands for does your branding meet those standards? While you may not have the funds to change things right away keep in mind that this is something you want to change when are able to.
Also, since this is the first thing customers see when they receive your item so ensure that the bags are on-brand without overspending.
2. Size MATTERS
I recommend having multiple sizes of bags or boxes depending on what you choose for shipping. This is because you want to have smaller packages for the small items but you also don’t want to waste a large package on an item that could have fit into a much smaller container. This method saves you some money in the long run as larger packages usually cost a little bit more.
3. Where to get packaging
Like most, I usually order my packaging from Amazon. But there are a plethora of options available to resellers including ordering from China (which may come out a little cheaper). Here are some places to order packaging in bulk besides Amazon or Alibaba
4. Personalized Packaging
If you can afford personalized packaging then I would go for it! Of course, I would wait until you are bringing in enough money to cover the cost as it can be pricey. There are plenty of places to upload your logo, message, or design and have it printed on boxes or poly mailers. You can do an online search for companies like The Packaging Company where you can include your own artwork on your packaging. The artwork can easily be done on a platform like Canva, which is pretty simple and straightforward to use.
If you don’t want to incur the cost of printing personalized shipping materials including stickers with your logo may be a great option as well.
5. INTERNAL packaging
In addition to the external look of your packaging pay attention to the internal aspect as well. Decide what you will include in the packaging and how you will encase your items. Will you use a clear bag inside of your bag or use beautiful paper to wrap items? Think about these things early on and if you have to time price match your varying choices
Also, give some thought to including an insert to say thank you for shopping and a space to include future offers to entice customers to return to your shop.
Check out the video about packaging your items for shipping