Poshmark is a great place to make some extra money online and some even make it into a full-time work from home job. There are thousands if not millions of dollars waiting for you on the app.
With over 40 million community members and 5 million sellers, Poshmark is a fast-growing platform for hip and fashionable people. Now that the app has expanded to include home goods it’s open to even more sellers.
There is no reasons anyone should not be making money on the platform, but if for some reason you are having a difficult time maintaining consistent sales take into account one of these mistakes.
1. Your style is all over the place
While this is definitely not a requirement to making sales on Poshmark, having a niched market does help with repeat customers. If you have a very niched theme to your Poshmark closet it is easy for customers to decide if your style is what they are looking for and keep tabs on your shop.
Some of the top niches are boho inspired items often from companies like Free People, Umgee & Anthropologie, men’s fashion and designer clothing or handbags. You can even niche down further and offer only one type of clothing or apparel, such as men’s shoes, designer purses or boho dresses.
45% of Poshmark sellers have repeat customers and if your store is very niched, people will know what to expect when they click on your shop. This makes it easy for people to return again and again if they like your style.
2. Your closet is a hot mess
By this I mean unorganized.
Have you ever thrift shopped at the bins or got overwhelmed in a store full of stuff thrown everywhere? It’s not always fun hunting through items to find something you want and your customers probably feel exactly the same.
Try organizing your items, especially if you aren’t extremely niched, to make it easier for customers to navigate.
3. Your photos are kind of sucky
Sorry, but this is just the case at times, we’ve all been there.
Your photos sell your products, so try to make them the best you can. You want to make sure you are using good lighting and ensure you get vital information about your item in the shot. If there is a flaw on your item, you want to make sure the buyer see’s it.
Another suggestion is to use all the photos you can. I shop on the app quite a bit and it is the worst when I click on something only to reveal one or two photos. I don’t feel like I’m getting a real example of what the item is and always want ore photos.
While you may not always be able to fill up all 8 photo spaces available on the app, you want to do your best. Make sure you are taking as many photos of your item as possible. Ideally, your buyer should feel like they are holding it in their hand and able to see every angle of your item.
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4. Your items are common
If you have the choice of driving to your nearest Target and pulling something off the shelf as opposed to purchasing it off of Poshmark, you’re probably going to do the former.
If an item is easily accessible to everyeone they will probably go the route of ease and purchase it there.
Try to find items that are not commonly seen on websites and stores. This is a lot easier when thrifting as usually most items are from months or years prior. Also seek out items that are discontinued as buyers that missed out will certainly be looking for those items.
5. You don’t market
While not necessary, marketing your items definitely will give them a boost. Try joining Pinterest group boards and Facebook groups that will help with the promotion of your items. You will probably have to reciprocate, but helping others is a benefit of the process.
Some use paid advertisement, but this will obviosly take away from your bottom line.
6. No one wants your items
If your store is full of things no one wants, then you won’t get any sales. Pay attention to the trends. Look at the Posh Parties and Showrooms to take note of what people are buying.
If you aren’t sure about which brands to pick up when out shopping check out the showrooms or do some research on brands that sell well on the app prior to making a trip to the store. Then, focus only on the brands that you find sell well. Some that do are Lululemon and Victoria Secret Pink.
7. You aren’t active
Poshmark is a social app so make sure you are active on the platform. List and share your items often as this is how others see what’s in your closet. I wrote an entire article about the secrets of sharing on Poshmark if you want to check it out.
In addition to sharing your own items, do community shares, participate in the parties and comment on others items.
8. Your titles aren’t complete
You have 50 characters for the title of your item and use them all. Make sure you describe the item to the fullest.
Your item is found via your titles so make it the best. Your titles and descriptions should also be extremely keyword-rich.
9. Your prices are too high
I have been a culprit of pricing things too high becasue I know that mamy Poshers are looking for a deal and will make offers. Sometimes those offeres are lowballs, so to ensure I make a profit I will list some of my itmes higher than necessary.
However, this can be counterproductive as if your items are too high, buyers will simply pass over them for other more reasonably priced ones. To avoid this, when listing something, look at sold comps to get a feel for what they sold for last and price it slightly higher than that.
10. You leave likes on the table
When someone likes your item there are usually a couple reasons why, 1. they want to be able to come back to it later 2. they are waiting for you to reduce the price 3. they just wanted to interact with your store. For me personally, when I like something without purchasing it, it is for reason 1 or 2.
For this reason, when someone likes your item don’t just leave it sitting there! Make sure you send them an offer or create a bundle for them to get the ball rolling in your favor.
11. You’re inconsistent
Since Poshmark is a very socially interactive app, you are expected to be consistent in your activity. If you share an item one day and leave it sitting for the next 30 days it will be at the bottom of the search feed and this isn’t where you want your items to be.
Hope these tips help in your Poshmark journey!